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Getting Digital in Dubai
Greetings from sunny Dubai! This is my first blog since I moved over here to be at the forefront of our expansion into the MENA region in February 2012. The region is still some way behind the UK in...
View ArticleBetter Tracking for Your Non-ecommerce Site
There are not many things more important to a e-commerce business than insightful analytics. Understanding the purchasing habits of your visitors and how they relate to your various marketing channels...
View ArticleExtracting Traffic Source From a Google Analytics Cookie
We recently posted a blog about the importance of monitoring traffic source beyond the web enquiry. Achieving this technically can be done in many ways, but if you use Google Analytics, it’s already...
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Compare Car Insurance… the Google Way
Back in May I blogged about Google rolling out its new financial services comparison ad units within the search results. Well, they are at it again. As of Monday this week, Google has started serving...
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The Golden Summer
Welcome! There’s a nip in the air which means Autumn is nearly here. As we start the new ‘school year’, the mind turns to the challenges ahead and, dare I say it, the holiday season. Even if you’re not...
View ArticleTechnical SEO Considerations Based on Global and Regional Search Engine...
So, you have researched which regions and search engine you should target as a priority and also identified what SEO tactics are required to achieve your organic traffic goals so how should you...
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Latitude MENA to host Global Online Marketing Success Breakfast Seminar in Dubai
Latitude are holding our next free Middle East breakfast seminar in on 18th March in Media City, Dubai. It promises to be a very interesting session with practical tips, tools and insight for Global...
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Think Works: Top Tips for Global Online Marketing Success
Latitude hosted our second ThinkWorks breakfast seminar in Dubai this morning. A packed room enjoyed hearing about the latest developments in digital marketing and the travel industry. Speakers...
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Tory MP’s Twitter Banner Blunder
Earlier this week, Conservative MP Gavin Barwell took to Twitter to reveal what he thought was a scandalous political money spinning stunt by the opposition. Whilst reading a press release posted by...
View ArticleHired! How to Get Noticed When Applying for a Marketing Role
Ever wondered what happens to your CV once you send it through a speculative email address such as ‘info@company.com’ or ‘careers@company.com’? Well, you are about to find out. The five second rule The...
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